Small Biz Spotlight: Clam & Clasp

All three of us Small Biz Start Up Guide authors agree that small businesses are the future. We think that our blog is a great place to showcase successful small business owners, and ask them some questions about how they got to where they are today! 

Without further ado, meet Janell Rowland of the eco-conscious jewelry brand, Clam & Clasp! We got to ask Janell some questions about how, when, and why she started her small biz! Here are her answers! 



Janell Rowland Clam and Clasp, Small Biz Start Up Guide Spotlight

Janell Rowland

Clam & Clasp

Small biz

Clam & Clasp, Jewelry Company

Mission Statement: 

At Clam and Clasp our mission is to speak for the sea and share its beautiful creations.

Small Biz Owner: 

Janell Rowland



When did you start Clam & Clasp?

 I have been working on the business since January of 2018, and launched my e-commerce site in late March of 2018.


Have you always wanted to be a Small Biz Owner? 

No, I actually grew up watching my parents start a couple small businesses and remember thinking I didn't want to do something like that because of the amount of stress and responsibility it entails.


What is your background in? Past jobs?

What experiences did you have that encouraged you to go out on your own?

Like I mentioned, I grew up watching my parents run their own companies, so I was exposed to the entrepreneur mindset at a very young age. After I graduated from college (with a major in Marketing and a minor in Accounting) I started working at an advertising agency.

After almost 3 years there I started to feel a lack of greater purpose in my career. I realized the goals I was working towards were not what I wanted to spend the next 5 years or even 6 months of my life achieving. I wanted to wake up every day and know that I was working on something I was passionate about and that my hard work was going towards making a positive difference in the world. I also started to have the desire to be able to channel my drive and motivation into working for myself and building something I could be proud of.

Around this same time, I watched the film "Chasing Coral", which opened my eyes to the extent of dangers currently facing our oceans and planet, and inspired me to do something about it. I didn't decide I wanted to start a business and then try to come up with ideas of what to do. An idea just sort of came to me that would allow me to work towards a cause I cared about, and I was at a point in my life where the timing was as “perfect” as it was ever going to get.


What are some of the biggest small biz lessons you've learned along the way?

I’ve learned and continue to learn so much even in the small amount of time I’ve been working on this company, it’s hard to narrow it down! One thing I learned fairly early on was to not take everything so seriously. I was so hard on myself right before my website launch, to the point where I lost a lot of the excitement and fun that inspired me to start in the first place.

There are so many ups and downs in owning a small business. One day I’ll feel positive and motivated, and the next I’m paralyzed with fear and doubt.

I’ve had to learn to ride the waves - to celebrate the wins and learn from the mistakes, no matter how big or small.
— Janell Rowland

And trust me, I’m still working on this, some days I’m better at it than others. But I think if you’re allowing yourself to have fun with your business and be inspired by it, it will show through in the work you put out. 

Something else I’ve found helpful and have been trying to incorporate more is the “Ship and Learn” mentality – which I was exposed to by some of Seth Godin’s writing. For me, this means not letting my perfectionist-self get in my own way. Instead, accepting that nothing is ever perfect, and choosing to move forward anyway, viewing every challenge as a learning experience and chance to improve. I love Seth’s quote about this, “Waiting for perfect is never as smart as making progress.”


What's something you wish all small biz owners knew?

You are more than your business. I think for small business owners it can be easy to equate personal growth and success with that of your business, and while that can be true in some ways, for me, I need to remember to have balance in my life. To celebrate personal wins like taking good care of my body or building strong relationships, and not equate my self-worth solely to sales numbers or growth stats.


Is there an aspect of your small biz that you think you do particularly well?

I feel that my drive and passion for the mission that I have for the company is an advantage. It’s easy to get lost and overwhelmed with daily stresses, but in those moments when I remind myself of my mission to make a positive impact and create a company that inspires others to make positive impacts as well, it helps me pull myself out of the rut and think about the big picture.

Having a mission that I’m passionate about as my guiding principle has helped keep me motivated and level headed, even on days when nothing seems to go according to plan.
— Janell Rowland

Is there an aspect of your small biz that you wish you were better at?

I wish I was better at the accounting side of my business. Although I minored in accounting and have some background experience, I’ve never felt fully comfortable with that aspect of the business and know there is so much more that I could learn.


What makes your small biz unique?

What values do you bring to your client/customer that your competitors might not?

Having a mission that customers can join in and feel a part of is an important distinguishing value for Clam & Clasp. The uniqueness of the products and letting customers customize their piece by choosing their shell also creates a memorable experience. Having a piece of jewelry that is totally unique, is your own little piece of the sea, and supports a great cause is something that is really unique and special.


Where do you see your industry going in the next 3 to 5 years?:

Being in the fashion industry, trends can change very quickly. One “trend” that I do see starting to develop and that I think will continue to become more important in the coming years is sustainable fashion. More and more customers are seeking information about the products they choose to buy, including who made them, how they were made, and how the processes used can affect the environment and the people involved. I think we’ll definitely see handmade products start to rise in popularity. Fashion truly is a form of expression, and being able to know and tell a story with what you’re wearing is becoming important to consumers.


Let's connect! Where can we find Clam & Clasp on social media?:




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