As a small business owner, goal planning takes priority during certain times of the year. Did you know it’s proven that by writing your goals down, you know pen to paper, you are 10 times more likely to achieve those goals? Check out the Harvard MBA Research. I don’t know about you, but I want to be successful and achieve my business dreams, so you better believe, I’m writing those goals down. I know for a fact co-authors Michelle and Braden are doing the the same, watch out world, we’re coming for you. This blog, I describe how to write SMART Goals to drive your business forward into 2019.
Why Set a Goal?
Planning doesn't have to be difficult but should take careful thought and consideration for all that you’re looking to gain in the new year. By using a proven structure to write your goals, you will establish a baseline to begin your planning process, and you’ll see where the focus needs to be. It's easy to write down a goal, "Build my business in 2019," but if you don't add all the details, it will be difficult to identify how you'll build your business.
There are many acronyms for goal setting, but the structure of measurable and time-bound always remain the same. As long as you're planning and using goals, it doesn't matter which acronym you choose. The important thing is you take the time to create a plan and build the goals.
I've stuck with SMART Goals because I've been using them for many years successfully in the corporate environment. SMART Goals are clear and concise; you can quickly create as many goals as your business needs by following the SMART goal structure. The idea is to create the goal then break it down into a plan.
Example of SMART Goals
S - Specific: The primary objective of the goal.
Example: I will grow my social media presence on Instagram in 2019.
M - Measurable: The way you'll measure whether you have obtained your goal.
Example: I will measure progress by my engagement analytics.
A - Attainable/Achievable: The way you'll make your goal happen.
Example: I will utilize an Instagram planning tool, that also provides reporting analytics.
R - Relevant: The reason you're working on this goal.
Example: By driving more people to my Instagram page, I will build a community and opportunities to engage with my audience.
T - Time-bound: The set amount of time you have to achieve the goal.
Example: I will increase my social media presence on Instagram by 50% of my current following by the end of Q2.
Combine all example sentences for your SMART Goal.
SMART GOAL: I will increase my social presence Instagram to engage with my followers and create community, by using reporting and analytics; I will focus in on my audience thus increasing my following by 50% by the end of Q2.
As I mentioned earlier in the post, the key is to take the goal above and turn it into a plan. I will go into detail on another post on how to create a plan, but for now, build SMART Goals for all areas of your business that you want to improve or grow in 2019.
Chapter 1 of the SBSUG goes into more detail of creating SMART Goals, and there are handy dandy worksheets to support you. You can also access the worksheet for free, using this link.
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