Small Business Branding and Marketing DOES NOT have to break the bank, especially when you’re just starting to launch your small biz idea. In this blog, Michelle Wintersteen of MKW Graphics shares 10 tips for growing (and up-leveling) your small biz brand even before you land your first paying client.
Co-author, Lauren Allen of Right Hand Business Coach, discusses how she pivoted a skill set learned in the corporate world that doubled our email marketing engagement. ADKAR is a widely used Change Management methodology used to create communication strategies, find out how we used it to promote and ultimately successful Small Business Saturday Flash Sale.
Pinterest may feel like the wild, wild west of Marketing and Content Platforms. In this blog, Michelle Wintersteen of MKW Graphics shares her tips for getting started with Pinterest as a Small Business Owner including optimizing your profile, creating branded board covers and putting yourself in the creator instead of curator role!
Most entrepreneurs jump in to starting a new biz with both feet… they need a LOGO and they need it NOW! We’re breaking down why you should pump the breaks and instead consider in investing in a Brand Design instead of just a logo. Brand Designer Michelle Wintersteen of MKW Graphics is sharing what’s involved in the brand design process and why it’ll set your small biz up for success.
You’ve only got one shot to make a first impression, and for many small business owners, your first impression with a potential client might be your Instagram Profile! Co-author Michelle Wintersteen of MKW Graphics is breaking down the best practices for keeping your Instagram handle, description and link on fleek.